The best strategy for traffic is to attach it to a current business/practice you already have. If you’re already serving customers in, say, the real estate domain through consulting services you can email it out or attach it to your website.
If you’re launching a studio in a totally new domain, then all the usual marketing channels are helpful such as social media marketing, email newsletters, facebook groups.
I’m also a big fan of posting them on Reddit. Here is an example of good viral Pickaxe marketing done well on LinkedIn.