How To Use your Pickaxe as a Lead Magnet

How To Guides
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When it comes to lead magnets, the most important things are:

  1. Provide Value
  2. Get the lead’s information
  3. Follow up with the lead

You have created a pickaxe to solve point 1.

How do you get a user’s email and automate the lead gen process so that it can scale?

You have three options based on the use case:

  1. The lead magnet does not require a log-in: Write the prompt in a way that asks the user for the email. Enable user memory and you will find the information in the memory associated with the user (identified by its IP address). You will need to manually retrieve the email (>>> not great if you want to automate your lead gen process)

  2. The lead magnet does not require a log-in: Create an action that requires the email as a variable. Send the email to Make (as an example) so that you can create a scenario that adds leads to a database, verifies email, enriches leads, and enrols them in an email sequence.

  3. The lead magnet requires a log-in: if users log in before taking the quiz, you can retrieve the data by creating an action that retrieves an environment variable (without asking the user for the same information again). The variable is [PICKAXE_USER_EMAIL]. The action then sends the data to Make (as per step 2)

BONUS OPTIONS FOR PRO USERS

  1. The lead magnet requires a log-in. Use the APIs to retrieve all the information. You can create an HTTP module in Make.com to achieve this (let me know if you need any help). This is the information available:

{
“success”: true,
“data”: [
{
“type”: “owner”,
“userId”: “USER679PM”,
“studioId”: “STUDIO68U8”,
“email”: “xxx@gmail.com”,
“emailVerified”: “2025-03-13T04:08:51.679000”,
“password”: “xxx”,
“ipAddress”: “xxx”,
“boughtProducts”: ,
“giftedProducts”: ,
“totalUses”: 0,
“totalSpending”: 0,
“totalFeedbacks”: 0,
“totalFiles”: 0,
“totalMemories”: 31,
“subscribedAt”: “2025-03-13T04:08:51.680000”,
“subscribedAtDay”: 13,
“isInvited”: false,
“createdAt”: “2025-03-13T04:08:51.680000”,
“updatedAt”: “2025-05-08T17:10:38.336000”,
“summary”: “The user has a persuasive and informative brand voice that emphasizes high-value offers and productivity. Although the company is not specified, the user provides services including writing long-form articles, training individuals on creating irresistible offers, and consulting agency owners.”,
“currentUses”: 0,
“extraUses”: 0
}
]
}

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