I just wrote this for my LinkedIn and thought I’d share it with our Pickaxe community on here.
Commercials have lived adjacent to our media for longer than most of us have been alive — the term soap operas is a reference to the company that sponsored this immortalized format.
Now ads are poised to infect our experience using AI. It’s not like we didn’t see this coming; shortly after OpenAI launched the GPT store, I suggested to my friends Pickaxe that we reach out to the leading GPTs to see if they’d be interested in embedding advertising for our tool in their chatbots. While we didn’t pursue this strategy, it wasn’t long before I started to see others deploy the same technique.
Now with the breaking news that advertising is explicitly on OpenAi’s radar, the question for every company in this space is likely shifting to how they will relate to advertising.
For example, Pickaxe provides a fast seamless no-code solution to productize AI chat bots, allowing for innovators to quickly build and sell sunscriptions to Studios comprised of AI-powered tools.
With advertising having entered the arena, should Pickaxe embrace that ecosystem and provide a way for its creators to share in ad revenue? Or should it fashion itself after HBO and forge its value as a sanctuary free from bombardment?
But one thing is certain, Pandora’s box is opened and the ads are on the way.