I wanted to share a cool example of customer success that could be easily mimicked by anyone wanting to create some organic traffic to their website. CoGrader is an ed-tech startup that helps teachers grade papers more efficiently. SEO is hugely important for creating leads for them. They’re friends of the company and recently used Pickaxe in a very simple and effective way to bring a bunch of leads to their website.
Simple, Specific Tools
They built a few simple but specific Pickaxes built around highly desirable keywords/concepts for the education space. For example, they made a Reading Comprehension Converter tool that converts text between different levels of reading comprehension difficulty.
Embed on keyword-optimized Landing Pages
Then they created webpages with good URLs around the keywords, then embedded their Pickaxe on the page. The page was just a title, a description, and then the tool. For example, they hosted their reading comprehension tool at /reading-level-conversion.
Create many landing pages for many keywords!
Then CoGrader created several landing pages for different tools. They created one for rewriting text in certain tones, one for summarizing text in specific styles, & more!
Here is the screenshot of the simple but effective landing page they made.
