One of the golden rules in sales is to eliminate any friction between an impulse to purchase and clicking the “buy now” button after entering credit card details.
If I understand the PickAxe system correctly, there’s A LOT of friction where it shouldn’t be.
I’d like to see the purchase happen and then the creation of an account. I’ve only ever seen things done this way…it seems pretty standard.
Is this in the plans?
To understand better, you’re saying the user should be able to buy and then make an account afterwards?
That would certainly be easy, but I’m not sure how we would do this. For most platforms you need to have an account in order to buy a subscription. But if you have good examples, we’ll take a look at it!
I’m not very familiar with subscriptions. My experience has been with courses and coaching programs, where I purchased them and then received a confirmation email with a link to set up an account.
I don’t know the technology behind subscriptions, so it may not be possible.
I think the principle is true, though, and any way to get the purchase completed without unnecessary steps is ideal.
Thanks!